Tender Co.

Native Brit William Kroll works with traditional construction and tenacious textiles to craft his UK-made workwear.

Considering the painstaking lengths this former Japanese denim designer goes to—in concept and execution—it’s plain that Tender Co is nothing short of a love letter to old-world materials and Steam Age methodology.

design line
Then Shirt, NavyThen Shirt, NavyThen Shirt, NavyThen Shirt, Navy

Tender Co.

Then Shirt, Navy, 295

Cherished style by the staff. The Then Shirt is dyed and has clear plastic tailor’s backing buttons. There is a four-part bias cut yoke, pleated cuffs and high cut tails to be tucked in to dress trousers or worn loose. Also includes a patch breast pocket.

  • Tailored in Japan with 100% cotton fabrics
  • Woven in England on jacquard looms to mid-20th Century upholstery weaving patterns
  • Each one is one of a kind
  • Dry clean only
Long Sleeve Bench Shirt, IndigoLong Sleeve Bench Shirt, IndigoLong Sleeve Bench Shirt, IndigoLong Sleeve Bench Shirt, IndigoLong Sleeve Bench Shirt, Indigo

Tender Co.

Long Sleeve Bench Shirt, Indigo, 345

The long sleeved Bench shirt is an edited interpretation of a draught-maker’s shirt, with a single breast pocket and pleated cuffs. The stitching at the shoulders appears to make a traditional seamed split yoke, but in fact it shows how the front and back panels overlap, forming a double thickness at the shoulders without any additional seams. 

  • Made in England
  • 100% cotton thread, Indigo dyed
  • Rinsed to shrink
  • Custom made stamped solid aluminium buttons
  • Hand wash cold; hang dry; dry clean
    Then Shirt, CoffeeThen Shirt, CoffeeThen Shirt, CoffeeThen Shirt, CoffeeThen Shirt, Coffee

    Tender Co.

    Then Shirt, Coffee, 295

    Cherished style by the staff. The Then Shirt is dyed and has clear plastic tailor’s backing buttons. There is a four-part bias cut yoke, pleated cuffs and high cut tails to be tucked in to dress trousers or worn loose. Also includes a patch breast pocket.

    • Tailored in Japan with 100% cotton fabrics
    • Woven in England on jacquard looms to mid-20th Century upholstery weaving patterns
    • Each one is one of a kind
    • Dry clean only
    design line
    Long Sleeve Bench Shirt, LinenLong Sleeve Bench Shirt, LinenLong Sleeve Bench Shirt, LinenLong Sleeve Bench Shirt, Linen

    Tender Co.

    Long Sleeve Bench Shirt, Linen, 395

    The long sleeved Bench shirt is an edited interpretation of a draught-maker’s shirt, with a single breast pocket and pleated cuffs. The stitching at the shoulders appears to make a traditional seamed split yoke, but in fact it shows how the front and back panels overlap, forming a double thickness at the shoulders without any additional seams. To add to it's already special make, this linen bench shirt was made from deadstock yarn spun in Ireland of Irish-grown flax in the 1960s.

     

    • Made in England
    • Rinsed to shrink
    • Custom made stamped solid aluminium buttons
    • 100% cotton thread
    • Hand wash cold; lay flat to dry
    Pullover Shirt, Blue WoadPullover Shirt, Blue WoadPullover Shirt, Blue WoadPullover Shirt, Blue WoadPullover Shirt, Blue WoadPullover Shirt, Blue WoadPullover Shirt, Blue Woad

    Tender Co.

    • 4L +

    Pullover Shirt, Blue Woad, 265

    The Pullover Split Tail Shirt is adapted from the fully buttoned Split Tail Shirt, but with a single panel front opened to the chest with a long placket. The neck and cuffs fasten with white real mother of pearl buttons, and the tails are hemmed in steep curves to a split side. 

    • Made in in England
    • 100% cotton thread
    • Pleated false faced cuffs
    • Dry clean only
    Octagon Sunglasses, Mock TurtleOctagon Sunglasses, Mock TurtleOctagon Sunglasses, Mock TurtleOctagon Sunglasses, Mock TurtleOctagon Sunglasses, Mock Turtle

    Tender Co.

    Octagon Sunglasses, Mock Turtle, 395

    Tender’s sunglasses are made with cellulose acetate derived from cotton pulp. The fronts of the frames are carved out from a single thick sheet of acetate, scooped away at the back around the cheeks and eyebrows, with the full thickness at the nose and temples. The sides are shaped to grip the head, then curve gently down over the ears. A hole is drilled through at the tips of the side bars, as an interpretation of the way in which wire spectacles were made in the 18th Century. 

    • Made in England
    • Lenses are fully UV protective
    • Braided cotton neck cord included
    design line
    Octagon Sunglasses, Earl GreyOctagon Sunglasses, Earl GreyOctagon Sunglasses, Earl Grey

    Tender Co.

    Octagon Sunglasses, Earl Grey, 395

    Tender’s sunglasses are made with cellulose acetate derived from cotton pulp. The fronts of the frames are carved out from a single thick sheet of acetate, scooped away at the back around the cheeks and eyebrows, with the full thickness at the nose and temples. The sides are shaped to grip the head, then curve gently down over the ears. A hole is drilled through at the tips of the side bars, as an interpretation of the way in which wire spectacles were made in the 18th Century. 

    • Made in England
    • Lenses are fully UV protective
    • Braided cotton neck cord included
    Pullover Shirt, Brown BleachedPullover Shirt, Brown BleachedPullover Shirt, Brown BleachedPullover Shirt, Brown BleachedPullover Shirt, Brown Bleached

    Tender Co.

    Pullover Shirt, Brown Bleached, 265

    The Pullover Split Tail Shirt is adapted from the fully buttoned Split Tail Shirt, but with a single panel front opened to the chest with a long placket. The neck and cuffs fasten with white real mother of pearl buttons, and the tails are hemmed in steep curves to a split side. 

    • Made in in England
    • 100% cotton thread
    • Pleated false faced cuffs
    • Hand wash cold; hang dry; dry clean
    Pullover Shirt, Natural Grey LongwoodPullover Shirt, Natural Grey LongwoodPullover Shirt, Natural Grey LongwoodPullover Shirt, Natural Grey LongwoodPullover Shirt, Natural Grey Longwood

    Tender Co.

    Pullover Shirt, Natural Grey Longwood, 265

    The Pullover Split Tail Shirt is adapted from the fully buttoned Split Tail Shirt, but with a single panel front opened to the chest with a long placket. The neck and cuffs fasten with white real mother of pearl buttons, and the tails are hemmed in steep curves to a split side. 

    • Made in in England
    • 100% cotton thread
    • Pleated false faced cuffs
    • Hand wash cold; hang dry; dry clean
    Pullover Shirt, Yellow Weld DyedPullover Shirt, Yellow Weld DyedPullover Shirt, Yellow Weld DyedPullover Shirt, Yellow Weld DyedPullover Shirt, Yellow Weld Dyed

    Tender Co.

    Pullover Shirt, Yellow Weld Dyed, 265

    The Pullover Split Tail Shirt is adapted from the fully buttoned Split Tail Shirt, but with a single panel front opened to the chest with a long placket. The neck and cuffs fasten with white real mother of pearl buttons, and the tails are hemmed in steep curves to a split side. 

    • Made in in England
    • 100% cotton thread
    • Pleated false faced cuffs
    • Hand wash cold; hang dry; dry clean
    Rower's CardiganRower's CardiganRower's CardiganRower's CardiganRower's Cardigan

    Tender Co.

    Rower's Cardigan, 375

    The Rower’s cardigan is knit with indigo cotton + natural linen. The panels are hand framed and fully fashioned, and the garment is finished by hand. The indigo and linen yarns show up differently in each section of the knitted fabric, giving it a varied pattern unique to each piece.

    • Made in England
    • Deadstock real horn buttons
    • Hand wash cold; lay flat to dry; dry clean
    design line
    Long Sleeve Sack Shirt, Rinse WashedLong Sleeve Sack Shirt, Rinse WashedLong Sleeve Sack Shirt, Rinse WashedLong Sleeve Sack Shirt, Rinse Washed

    Tender Co.

    Long Sleeve Sack Shirt, Rinse Washed, 375

    The Sack shirt is cut very wide and loose in the body, pulled in to a standard fitted shoulder width with deep pleats at the front and back. The cutting is adapted from an early 20th Century nurse’s shirt, and the large pockets sit inside the space created by the pleats over the side seam splits.

    • Made in England
    • 100% cotton thread
    • Made of Indigo Weaver's Blanket Stripe
    • Custom made stamped solid aluminium buttons
    • Rinsed to shrink
    • Hand wash cold, lay to dry
    Short Sleeve Sack Shirt, Henna DyedShort Sleeve Sack Shirt, Henna DyedShort Sleeve Sack Shirt, Henna DyedShort Sleeve Sack Shirt, Henna DyedShort Sleeve Sack Shirt, Henna DyedShort Sleeve Sack Shirt, Henna Dyed

    Tender Co.

    Short Sleeve Sack Shirt, Henna Dyed, 305

    The Sack shirt is cut very wide and loose in the body, pulled in to a standard fitted shoulder width with deep pleats at the front and back. The cutting is adapted from an early 20th Century nurse’s shirt, and the large pockets sit inside the space created by the pleats over the side seam splits.

    • Made in England
    • 100% cotton thread, Henna dyed
    • Custom made stamped solid aluminum buttons
    • Rinsed to shrink
    • Hand wash cold; hang dry; dry clean
    Ten Years 132 JeansTen Years 132 JeansTen Years 132 JeansTen Years 132 JeansTen Years 132 Jeans

    Tender Co.

    Ten Years 132 Jeans, 455

    Cut from a robust 16 oz, 25-dip rope dyed selvage denim woven in Japan, then hand-dip dyed with woad for a true one-of-a-kind finish. Constructed with a full seat, a high rise, and wide legs. Details include a pencil pocket at the front right, a riveted 2 button fly, a wax cast brass 10th-anniversary front button, and cotton calico lined waistbands and back pockets. Natural indigo will fade pleasantly with time.

    • Made in England
    • 16oz Selvedge Denim
    • 100% cotton
    • Wide fit
    • Hand wash cold; hang dry; dry clean
    Black Rib Calf SocksBlack Rib Calf SocksBlack Rib Calf Socks

    Tender Co.

    Black Rib Calf Socks, 27

    These Tender Rib Calf Socks are made from a soft and insulating blend of cotton and linen with a touch of nylon for flexibility and comfort. The elongated shape ensures plenty of coverage and warmth with dense ribbing around the ankle which helps to keep the fabric in place whilst on the move. The base of the foot is smoother and has printed Tender lettering in. These socks will shrink to fit after the first wash due to their unborn natural state. Natural indigo will rub off and fade pleasantly with time.

    • Made in England
    • Natural dye may transfer for first few washes
    • Wash cold, lay to dry
    Black Rib Ankle SocksBlack Rib Ankle Socks

    Tender Co.

    Black Rib Ankle Socks, 25

    These Tender Ankle Socks are made from a soft and insulating blend of cotton and linen with a touch of nylon for flexibility and comfort. The elongated shape ensures plenty of coverage and warmth with dense ribbing around the ankle which helps to keep the fabric in place whilst on the move. The base of the foot is smoother and has printed Tender lettering in white. These socks will shrink to fit after the first wash due to their unborn natural state. Natural indigo will rub off and fade pleasantly with time.

    • Made in England
    • Natural dye may transfer for first few washes
    • Wash cold, lay to dry