Tender Co.

Native Brit William Kroll works with traditional construction and tenacious textiles to craft his UK-made workwear.

Considering the painstaking lengths this former Japanese denim designer goes to—in concept and execution—it’s plain that Tender Co is nothing short of a love letter to old-world materials and Steam Age methodology.

design line
Ten Year 900 Denim JacketTen Year 900 Denim JacketTen Year 900 Denim JacketTen Year 900 Denim JacketTen Year 900 Denim JacketTen Year 900 Denim JacketTen Year 900 Denim JacketTen Year 900 Denim JacketTen Year 900 Denim JacketTen Year 900 Denim Jacket

Tender Co.

  • Out of Stock

Ten Year 900 Denim Jacket, 645

The Type 900 Jacket was designed based on research into vintage British Rail workwear and uniform garments, with further references to chore coats and early American jeans jackets. It was the first Tender jacket, cut with yokes grown on to the back panel, so that the shoulder is seamless and cut on the bias, for a particularly comfortable fit over time. 

The shoulder seam is slipped down to the front of the jacket, and an outer chest map pocket and an inner chest Conductor’s pocket (inspired by the swinging pocket bags of train conductors’ uniforms) are sewn into the chest seam on either side.

The button-out wool body lining is heavily raised on the inside only, and can be worn as a separate vest. The lining fabric is specially woven in Wales, from flecked Donegal yarn spun in Ireland, and the vest is edges are bound with ecru cotton.

  • Made in England
  • 16oz Denim
  • Hand dyed with woad indigo
  • Button-out raised woolen lining
  • Selvage facings and straps
  • Full chest map pocket
  • Lost wax cast brass buttons
  • Riveted inside pocket
  • 100% cotton thread
Long Sleeve Bench Shirt, LinenLong Sleeve Bench Shirt, LinenLong Sleeve Bench Shirt, LinenLong Sleeve Bench Shirt, LinenLong Sleeve Bench Shirt, Linen

Tender Co.

Long Sleeve Bench Shirt, Linen, 395


The long sleeved Bench shirt is an edited interpretation of a draught-maker’s shirt, with a single breast pocket and pleated cuffs. The stitching at the shoulders appears to make a traditional seamed split yoke, but in fact it shows how the front and back panels overlap, forming a double thickness at the shoulders without any additional seams.
  • Made in England
  • Rinsed to shrink
  • Custom made stamped solid aluminium buttons
  • 100% cotton thread
  • Dry clean only
Black Rib Ankle SocksBlack Rib Ankle Socks

Tender Co.

Black Rib Ankle Socks, 25

Knitted and hand linked in England, these Tender Ankle Socks are made from a super soft and insulating blend of cotton and linen with a touch of nylon for flexibility and comfort. The elongated shape ensures plenty of coverage and warmth with dense ribbing around the ankle which helps to keep the fabric in place whilst on the move. The base of the foot is smoother and has printed Tender lettering in white which adds branding. These socks will shrink to fit after the first wash due to their unborn natural state.
design line
Rower's CardiganRower's CardiganRower's CardiganRower's Cardigan

Tender Co.

Rower's Cardigan, 375

The Rower’s cardigan is knit as a simple crew neck pullover, cut down the centre and fastened with a button placket.The panels are hand framed and fully fashioned, and the garment is finished by hand. The yarn is twisted up from 25-dip deep indigo dyed weaving yarn (taken directly from production of Tender denim) and 3-ply fine natural brown linen. The indigo and linen yarns show up differently in each section of the knitted fabric, giving it a varied pattern unique to each piece.
Weaver's Stock Curve JacketWeaver's Stock Curve JacketWeaver's Stock Curve JacketWeaver's Stock Curve Jacket

Tender Co.

  • Out of Stock

Weaver's Stock Curve Jacket, 395

 

Weaver’s Stock garments are made using deadstock fabrics from British weaving mills, sewn in a small factory in the Midlands.

The Weaver’s Stock Curve Front Jacket is fully bag lined but is cut without facings, so that the striped lining fabric is visible at the coat edges and around the neck. Lined pockets are shaped to follow the curve of the jacket fronts, and are sewn in after the garment is lined, holding the panels flat and leaving a visible stitch line inside the jacket. Buttons are made of white melamine.

  • Made in England
  • Rinsed to shrink
  • Made of Wool/Miner's Flannel


Then Shirt, Coffee 3MThen Shirt, Coffee 3MThen Shirt, Coffee 3MThen Shirt, Coffee 3M

Tender Co.

Then Shirt, Coffee 3M, 295

Tailored in Japan with 100% cotton fabrics and woven in England on jacquard looms to mid-20th Century upholstery weaving patterns. Garment is dyed and has clear plastic tailor’s backing buttons. There is a four-part bias cut yoke, pleated cuffs and high cut tails to be tucked in to dress trousers or worn loose. Also includes a patch breast pocket.

design line
Then Shirt, Black 3MThen Shirt, Black 3MThen Shirt, Black 3MThen Shirt, Black 3MThen Shirt, Black 3MThen Shirt, Black 3M

Tender Co.

  • Sold Out

Then Shirt, Black 3M, 295

Tailored in Japan with 100% cotton fabrics and woven in England on jacquard looms to mid-20th Century upholstery weaving patterns. Garment is dyed and has clear plastic tailor’s backing buttons. There is a four-part bias cut yoke, pleated cuffs and high cut tails to be tucked in to dress trousers or worn loose. Also includes a patch breast pocket.

Pullover Shirt, Blue WoadPullover Shirt, Blue WoadPullover Shirt, Blue WoadPullover Shirt, Blue WoadPullover Shirt, Blue Woad

Tender Co.

Pullover Shirt, Blue Woad, 265

The Pullover Split Tail Shirt is adapted from the fully buttoned Split Tail Shirt, but with a single panel front opened to the chest with a long placket. The neck and cuffs fasten with white real mother of pearl buttons, and the tails are hemmed in steep curves to a split side. Cut from lightweight ecru cotton warp/rope-dyed ring-spun indigo cotton weft right hand twill denim, ecru cotton lawn with individual indigo cotton pick yarns, ecru cotton lawn, fine cotton cambric, or wave textured cotton calico.

  • All fabrics custom woven in England
  • Pleated false faced cuffs
  • White real mother of pearl buttons
  • 100% cotton thread shrunk to form puckered seams
  • Dry Clean Only


Pullover Shirt, Yellow Weld DyedPullover Shirt, Yellow Weld DyedPullover Shirt, Yellow Weld DyedPullover Shirt, Yellow Weld Dyed

Tender Co.

Pullover Shirt, Yellow Weld Dyed, 265

The Pullover Split Tail Shirt is adapted from the fully buttoned Split Tail Shirt, but with a single panel front opened to the chest with a long placket. The neck and cuffs fasten with white real mother of pearl buttons, and the tails are hemmed in steep curves to a split side. Cut from lightweight ecru cotton warp/rope-dyed ring-spun indigo cotton weft right hand twill denim, ecru cotton lawn with individual indigo cotton pick yarns, ecru cotton lawn, fine cotton cambric, or wave textured cotton calico.

  • All fabrics custom woven in England
  • Pleated false faced cuffs
  • White real mother of pearl buttons
  • 100% cotton thread shrunk to form puckered seams
  • Dry Clean Only


Pullover Shirt, Brown BleachedPullover Shirt, Brown BleachedPullover Shirt, Brown Bleached

Tender Co.

Pullover Shirt, Brown Bleached, 265

The Pullover Split Tail Shirt is adapted from the fully buttoned Split Tail Shirt, but with a single panel front opened to the chest with a long placket. The neck and cuffs fasten with white real mother of pearl buttons, and the tails are hemmed in steep curves to a split side. Cut from lightweight ecru cotton warp/rope-dyed ring-spun indigo cotton weft right hand twill denim, ecru cotton lawn with individual indigo cotton pick yarns, ecru cotton lawn, fine cotton cambric, or wave textured cotton calico.

  • All fabrics custom woven in England
  • Pleated false faced cuffs
  • White real mother of pearl buttons
  • 100% cotton thread shrunk to form puckered seams
  • Dry Clean Only


Octagon Sunglasses, Earl GreyOctagon Sunglasses, Earl GreyOctagon Sunglasses, Earl GreyOctagon Sunglasses, Earl GreyOctagon Sunglasses, Earl GreyOctagon Sunglasses, Earl Grey

Tender Co.

Octagon Sunglasses, Earl Grey, 395

Tender’s sunglasses are made with cellulose acetate derived from cotton pulp. The fronts of the frames are carved out from a single thick sheet of acetate, scooped away at the back around the cheeks and eyebrows, with the full thickness at the nose and temples. The sides are shaped to grip the head, then curve gently down over the ears. A hole is drilled through at the tips of the side bars, as an interpretation of the way in which wire spectacles were made in the 18th Century. 

  • Handmade in England
  • Lenses are fully UV protective
  • Braided cotton neck cord included
design line
Short Sleeve Sack Shirt, Henna DyedShort Sleeve Sack Shirt, Henna DyedShort Sleeve Sack Shirt, Henna DyedShort Sleeve Sack Shirt, Henna DyedShort Sleeve Sack Shirt, Henna Dyed

Tender Co.

Short Sleeve Sack Shirt, Henna Dyed, 305

The Sack shirt is cut very wide and loose in the body, pulled in to a standard fitted shoulder width with deep pleats at the front and back.The cutting is adapted from an early 20th Century nurse’s shirt, and the large pockets sit inside the space created by the pleats over the side seam splits.

  • Made in England
  • Rinsed to shrink
  • Custom made stamped solid aluminum buttons
  • 100% cotton thread, Henna dyed
  • Dry clean only
Long Sleeve Bench Shirt, IndigoLong Sleeve Bench Shirt, IndigoLong Sleeve Bench Shirt, IndigoLong Sleeve Bench Shirt, Indigo

Tender Co.

Long Sleeve Bench Shirt, Indigo, 395

The long sleeved Bench shirt is an edited interpretation of a draught-maker’s shirt, with a single breast pocket and pleated cuffs. The stitching at the shoulders appears to make a traditional seamed split yoke, but in fact it shows how the front and back panels overlap, forming a double thickness at the shoulders without any additional seams. 

  • Made in England
  • Rinsed to shrink
  • Custom made stamped solid aluminium buttons
  • 100% cotton thread, Indigo dyed
  • Dry clean only
Octagon Sunglasses, Mock TurtleOctagon Sunglasses, Mock TurtleOctagon Sunglasses, Mock TurtleOctagon Sunglasses, Mock TurtleOctagon Sunglasses, Mock TurtleOctagon Sunglasses, Mock Turtle

Tender Co.

Octagon Sunglasses, Mock Turtle, 395

Tender’s sunglasses are made with cellulose acetate derived from cotton pulp. The fronts of the frames are carved out from a single thick sheet of acetate, scooped away at the back around the cheeks and eyebrows, with the full thickness at the nose and temples. The sides are shaped to grip the head, then curve gently down over the ears. A hole is drilled through at the tips of the side bars, as an interpretation of the way in which wire spectacles were made in the 18th Century. 

  • Handmade in England
  • Lenses are fully UV protective
  • Braided cotton neck cord included
Black Rib Calf SocksBlack Rib Calf SocksBlack Rib Calf Socks

Tender Co.

Black Rib Calf Socks, 27

Knitted and hand linked in England, these Tender Rib Calf Socks are made from a super soft and insulating blend of cotton and linen with a touch of nylon for flexibility and comfort. The elongated shape ensures plenty of coverage and warmth with dense ribbing around the ankle which helps to keep the fabric in place whilst on the move. The base of the foot is smoother and has printed Tender lettering in white which adds branding. These socks will shrink to fit after the first wash due to their unborn natural state.
Then Shirt, Navy 3MThen Shirt, Navy 3MThen Shirt, Navy 3MThen Shirt, Navy 3M

Tender Co.

Then Shirt, Navy 3M, 295

Tailored in Japan with 100% cotton fabrics and woven in England on jacquard looms to mid-20th Century upholstery weaving patterns. Garment is dyed and has clear plastic tailor’s backing buttons. There is a four-part bias cut yoke, pleated cuffs and high cut tails to be tucked in to dress trousers or worn loose. Also includes a patch breast pocket.

design line
Pullover Shirt, Natural Grey LongwoodPullover Shirt, Natural Grey LongwoodPullover Shirt, Natural Grey LongwoodPullover Shirt, Natural Grey Longwood

Tender Co.

Pullover Shirt, Natural Grey Longwood, 265

The Pullover Split Tail Shirt is adapted from the fully buttoned Split Tail Shirt, but with a single panel front opened to the chest with a long placket. The neck and cuffs fasten with white real mother of pearl buttons, and the tails are hemmed in steep curves to a split side. Cut from lightweight ecru cotton warp/rope-dyed ring-spun indigo cotton weft right hand twill denim, ecru cotton lawn with individual indigo cotton pick yarns, ecru cotton lawn, fine cotton cambric, or wave textured cotton calico.

  • All fabrics custom woven in England
  • Pleated false faced cuffs
  • White real mother of pearl buttons
  • 100% cotton thread shrunk to form puckered seams
  • Dry Clean Only


Long Sleeve Sack Shirt, Rinse WashedLong Sleeve Sack Shirt, Rinse WashedLong Sleeve Sack Shirt, Rinse WashedLong Sleeve Sack Shirt, Rinse Washed

Tender Co.

Long Sleeve Sack Shirt, Rinse Washed, 375

The Sack shirt is cut very wide and loose in the body, pulled in to a standard fitted shoulder width with deep pleats at the front and back. The cutting is adapted from an early 20th Century nurse’s shirt, and the large pockets sit inside the space created by the pleats over the side seam splits.

  • Made of Indigo Weaver's Blanket Stripe
  • Made in England
  • Rinsed to shrink
  • Custom made stamped solid aluminium buttons
  • 100% cotton thread
Ten Years 132 JeansTen Years 132 JeansTen Years 132 JeansTen Years 132 JeansTen Years 132 JeansTen Years 132 Jeans

Tender Co.

Ten Years 132 Jeans, 455

 

Cut from a robust 16 oz, 25-dip rope dyed selvage denim woven in Japan, then hand-dip dyed with woad for a true one-of-a-kind finish. Constructed with a full seat, a high rise, and wide legs. Details include a pencil pocket at the front right, a riveted 2 button fly, a wax cast brass 10th-anniversary front button, and cotton calico lined waistbands and back pockets. A unique pleasure to break in and be made into your own.

  • Made in England
  • Wide fit
  • 16oz Selvedge Denim
  • 100% cotton
  • Machine Wash