Our series “Fashion Going Forward” is about understanding how this time of isolation and ambiguity is changing the lives and work of the brands and designers we work with at Pylon. Today, we hear from Berlin-based multidisciplinary designer Nadine Goepfert.
“To me, environment is still the most important protagonist,” she began. “If we want to reduce the impact of fashion on the environment we will need to change production methods but also our consumption behavior. The task of the designer has changed in that way that he is not only responsible for the aesthetic design of the textiles but also for the design of the entire context. We need to make sure to develop alternatives for textile and fashion production that make the people more aware of their needs and their ways of consumption."
"One third of jobs in the textile sector are under disastrous working conditions; there are 20,000 chemicals used in the fashion industry,” Nadine said. “In terms of materials it will be, of course, more and more important to use new, sustainable material technologies and resources intelligently, so that the materials can be reintroduced into the cycle after a period of use.”
Reflecting on her own future, Nadine said that “recycling and the use of natural high quality is of importance. I would like to focus more on knitwear because it offers a lot of possibilities to work with recycling and also, generally each knitted garment is a no-waste product. At the same time finding new concepts in sustainable clothing—not only in terms of materiality but also in terms of design and aesthetic—has been an essential part of work for the past years."
"My first project proposing a new concept for fashion consumption was Utoption, a collaboration with my friend Lisa Haag from 2010,” she continued. “Utoption deals with sustainability and the environmentally friendly use of material in the context of fast and slow fashion. The aim of the project was to raise awareness of the relation between quality and function of clothing while rethinking consumer behavior in regard to a new ecological consciousness. Based on this we developed two almost identical collections which were different only in their materiality."
"In the 'slow' collection we focused on the use of high quality garments to insure a certain durability. The second collection is based around fast fashion and the mentality of a disposable society. Therefore it is entirely made of paper to reveal the ever-growing urge for the new. Here “fast fashion“ is not an option but a must. Both collections deal with the value and the actual worth of a garment and visualize two radically different ways of dealing with fashion in an ecological way.”
Basic Fit is Nadine’s most recent collection; we’re honored to be offering it at Pylon.
“Basic Fit focuses on the development of a new sizing system for clothing, embracing the individual human form,” Nadine told us. “The project aims to develop and prove an alternative model to the prevalent numeric standard sizing system. The project is largely informed by socio-cultural research, the processing of textiles, and material advancement."