Soulvenir

Graphic designer and Vietnamese Street Style Group founder Tan Nguyen uses the lexicon of chromatic hoodies and throwback workwear to share his culture with an international audience. Working in limited editions issued in regularly irregular drops, his deconstructed screen-printed visuals and accompanying Vietnamese text evoke raw sincerity and dedication to an all but overlooked history.
design line
We Choose Fish ShirtWe Choose Fish ShirtWe Choose Fish Shirt

Soulvenir

We Choose Fish Shirt, 50

Vietnam’s worst environmental disaster happened when Formosa, a government backed foreign steel factory, polluted the ocean which devastated more than 40 thousands fishermen and workers who rely on fishing and tourism. “Tôi chọn tôm cá, tôi không chọn nhà máy thép.” (Roughly translated “We choose fish and shrimps, we don’t choose steel factory.”)
Ầu Ơ Ví Dầu HoodieẦu Ơ Ví Dầu HoodieẦu Ơ Ví Dầu Hoodie

Soulvenir

Ầu Ơ Ví Dầu Hoodie, 90

Mother’s love (Tình Mẫu Tử) has always been the symbol in Vietnamese history & literature. Perhaps because it’s something that’s ordinary yet extraordinary at the same time. Or perhaps through years of wars, of colonialism, of imperialism, it makes sense that something as simple as the love between a mother & her children is able to unite everyone despite their differences.

Xích Lô ShirtXích Lô ShirtXích Lô Shirt

Soulvenir

Xích Lô Shirt, 50

Xích lô is a human-powered, three-wheeled vehicle used to transport passengers or goods, usually with one or two seats for the passenger and one for the driver. Xích lô has been one of the most beloved vehicles in Việt Nam for many years. However due to the modernization of Việt Nam as a country, there are less Xích lô every day. In order to keep the streets “clean”, most independent Xích lô busin- esses have been banned and replaced by a more regulated, more “touristy” version.